Use of Social Media for Awareness

Description

Use of social media is increasing day by day and in Indian strata It’s rising at a very fast pace. As for now, in 2016 195.16 million are the currently active Facebook users in India which is even more than the total users of its home country USA i.e. 191.3 million active users. Even we have 23.2 million users actively tweeting in India, so it is also here to stay for a long time.

Social media plays a major role in brand building of a product from its campaigning to the sales of the product. It keeps the customer engaged throughout the promotions. It is also very easy to communicate because of its 24/7 accessibility.

In these recent years, social media has got so much fame because of its use that many NGO awareness campaigns are spreading their word at a great pace, which also helps in faster spread of the information.